Tatiana Fokina / Sine Qua Non B20 2008 / Hedonism Wines

Durante il mio viaggio a Londra non poteva mancare la visita al Hedonism Wines, un tempio del piacere per tutti gli amanti del vino e della vita. Un negozio dove ciascuno, principiante o esperto trova quello che cerca: un ambiente rilassante, una consulenza professionale, enorme quantità di vini, annate vecchie, bottiglie rare e spesso anche uniche al mondo. Tatiana Fokina l’amministratore delegato dell’azienda ha raccontato che quest’autunno Hedonism Wines festeggia il suo quarto compleanno e guidandomi all’interno del negozio, ha risposto alle tre domande di wineterview.

  • Who: Mi chiamo Tatiana Fokina, sono di San Pietroburgo e ho una laurea in filologia ed attualmente abito a Londra. Il mercato nel Regno Unito è molto attivo e gli affari più importanti si fanno proprio a Londra. Proprio qua, nella capitale inglese, 6 anni fa ho conosciuto Yevgeny Chichvarkin, unico proprietario ed ideatore del Hedonism Wines e sono entrata nella sua squadra per creare il miglior negozio di vini al mondo. Era un’idea che ha scioccato e ha incuriosito molti. In realtà volevamo solo offrire ai clienti il meglio del meglio: la qualità, l’unicità, il servizio e la tempestività. e a nostro parere, nessuno prima di noi poteva proporle.
  • What’s your wine of the week: Un posto particolare nel mio cuore è riservato a Sine Qua Non, un’ azienda californiana di culto che produce vini stile Valle di Rodano usando quindi Syrah e Grenache come vitigni principali. Manfred Krankl, il proprietario della cantina ogni anno crea i vini con etichette, nomi e bottiglie diversi. Sine Qua Non B2 2008, uno dei vini che considero più edonistico, ha sull’etichetta Elaine, la moglie di Krankl, è un 100 % syrah, con il colore molto intenso ed al naso ricco di sentori di frutta molto matura, frutti di bosco, cioccolata. Questo è uno di vini che si “mangia”, da quanto è persistente, intenso, pieno e complesso. Posso passare una serata intera con un bicchiere di questo vino studiando le sue caratteristiche.
  • Where: Hedonism Wines Londra aperto nel 2012,  da quel giorno il numero delle etichette presenti sono raddoppiate, attuamente sono più o meno 10.000. Siamo alla ricerca continua di vini nuovi, ci mandano centinaia di samples ogni settimana e vi posso assicurare che nel negozio capitano solo i vini migliori. Abbiamo una squadra multinazionale di consulenti, tutti sommelier altamente qualificati. Cerchiamo sempre di stupire, di allargare orizzonti, di proporre al cliente un’alternativa a quello che beve di solito. Tra i nostri clienti ci sono tantissimi collezionisti ma siamo felici che la maggior parte di loro sono bevitori perché il vino è fatto per bere, per portare il piacere e un po’ di gioia nella vita. Questa è la filosofia del Hedosim Wines.

English summary. There was no way for me to miss a visit to Hedonism Wines, not just a wine shop but a temple of pleasure for all the wine and spirit lovers. It first opened in 2012 and it was destined to become the finest wine shop in the world. The slogan shocked and excited curiosity of many but only few people believed Yevgeny Chichvarkin, the founder of the Hedonism Wines would obtain his goal. This year Hedonism Wines celebrates its fourth birthday and it seems with the right team, the right motivation and approach everything is possible. In terms of assortment, rare vintages, speed, eficiency and professionality of the staff they seem to be the best indeed! Tatiana Fokina, the CEO of the company and Yevgeny’s right hand, guided me through the shop, showed me all the secret rooms and angles, and told me about her favorite wine, Sine Qua Non B2 2008, a 100% Syrah, very intence wine, with a rich ripe friut flavor and full body. The most hedonistic wine from SQN, the cult californian producer whoose fans rush to be subscribed to the waiting list to get a desired bottle.

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Object of desire of every SNQ collector 
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Tasting area: 6 enomatic machines = 48 exquisite wines for tasting 

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From Magnum to Melchior. Which is your favorite size?

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Some of the wines we have talked about on the blog: Montevertine Pergole Torte 

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My favorite corner in the shop: Chateau d’Yquem wall which lightens up when you come closer. 

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Grounf floor of the shop is all about white wine, champagne and spirits

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One of my favorites whites: Ca’ Marcanda Vista Mare 

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Marcassin Vineyards 

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Inserisci una didascalia

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Japanese whisky anyone?

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Perrier Jouet corner 

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A visit to the Hedonism Wines shop is an exciting adventure, now it is also online, everyone at any time can become a hedonist at least for a while.

 

 

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